Validate hypotheses

Support qualitative conclusion

Increase the credibility of the research

Qualitative methodologies such as focus groups and in-depth interviews provide important insights. However, conclusions drawn from these types of research are sometimes questioned because of the relatively small number of people on which they are based. Acromatics' INSIGHT CHECK offers quantitative validation of hypotheses developed using qualitative methods & supplying numbers in support of these findings.

We do this by identifying 25 to 50 verbatim statements that support the key learnings and asking a target sample whether they agree or disagree with each statement. The statistical results are analyzed to determine if the hypotheses drawn from the qualitative research are valid. INSIGHT CHECK surveys are conducted online making the research fast and affordable.

Using data generated by INSIGHT CHECK Acromatics can go beyond validation of general hypotheses. Employing a variety of statistical techniques, we can deliver a more in-depth understanding of the findings. Methods such as cluster analysis can provide additional insights, revealing associations and structure in the data not previously evident, but sensible and useful once found; correlation analysis can help identify the key drivers that have the greatest overall impact on important outcomes.